What is Digital Marketing?
Digital Marketing has helped several businesses grow around the globe in a short period post-pandemic. And most businesses consider that digital marketing plays a vital role in their revenue generation model. According to the report published on Statista, the digital advertising industry across India grew to a market size over INR 200 billion in 2021. And it's expected to grow more in upcoming years. So, it has become essential for every entrepreneur, business owner, and management student to understand, What Digital Marketing is all about?
Digital Marketing is the process of promoting products or services on the internet with the help of digital assets like websites, apps, and social media platforms. Digital marketing is also known as Online Marketing. And there are three main pillars in Digital Marketing.They are
- Search Engine Optimization
- Social Media Optimization
- Search Engine Marketing
Search Engine Optimization
Search Engine Optimization is the process of optimizing the website using the appropriate business or product keywords to rank higher on Search Engines. Search Engine Optimization has the potential to drive organic traffic to the website and enhance the visibility of your brand or product in the internet world. SEO can be classified into three types.
ON-Page: On-page is the set of practices to optimize the tags on the website according to the latest algorithm of Search engines. It also includes providing the right content on the web pages and a better User Experience for online visitors.
OFF-Page: Off-Page refers to activities done away from the website to promote your product or business. Also, it increases the site's popularity. Off-page activities could play a vital role in ranking factors.
Technical SEO: Technical SEO is optimizing the technical elements on the website for Search engine crawlers to understand what the web page is all about.
Social Media Optimization
Social Media Optimization is the set of activities done on the social media platform to increase the awareness of a brand, product, business, service, or event. Social Media campaigns can help product owners to reach their customers directly. Also, these social platforms help owners to understand how the customer interacts with their brand or product. SMO helps to create a strong bond between them.
Search Engine Marketing
Search Engine Marketing refers to the optimization process done to rank a web page higher on a Search engine using paid campaigns. SEM helps in creating brand awareness with prospective customers. SEM can be effective for start-ups or product launches because it can boost website traffic instantly.
