8 E-commerce Digital Marketing strategies to boost your sales in 2023
An E-commerce website is a platform where people buy and sell goods over the internet. It's tough for us to imagine a day without an e-commerce website in 2023 because our day-to-day activities like ordering food, buying electronic gadgets, books, movie tickets and many more happen on e-commerce platforms.
An E-commerce store or website has allowed the manufacturer or sellers to reach their customers without hassle. Despite the boom of e-commerce in recent times, it has created immense competition among sellers.
These following strategies can increase your sales on e-commerce platforms.
1.Product Visualization
Product Images are the first thing that attracts consumers to an e-Commerce platform so ensure that you have the right high-quality images of your product in different dimensions. Ensure you provide the latest images to consumers with an option to zoom in, 360° spin view, 3D image, and roll-over. Have your brand logo on all your product images. Optimize the images in the right product keywords, sizes, and appropriate alt tags. Add a video of the product that showcases the manufacturing process to the usage of the product.
2.User Interface
User Interface is another key factor in e-commerce. The well-designed and easy-to-navigate online store has significantly better chances of enticing shoppers to spend more time on the platform. More the time customers spend on the e-commerce platform leads to higher purchase rates. According to Adobe, 38% of people will stop engaging with a website if the content/layout is unattractive.
3.Optimize Product Page
It’s important to get organic customers to the e-commerce platform because there are high chances for the customers to make a purchase. Appropriate Search Engine Optimization techniques can rank your product on top of Search Engine Results Pages for the right keywords and this could bring in more customers. The optimization process might take a decent amount of time. In the long run, it could fetch you good returns. Most customers use mobile to purchase on e-commerce sites or apps. It’s mandatory to have the website mobile optimized.
4.Product Filtering
Customers like to get their job done in a short period. In e-commerce, a good Product Filtering option can make the job easier for the customers. Most of the customer use filters to sort the products based on colours, brands, and ratings. The usage of multiple filters can navigate the customers directly to the product page in which they can complete purchases. Display the applied filters on every product page.
5.Social Media Presence
The E-commerce site is mostly related to, Business-to-Customer model. Social Media presence can create brand awareness among the younger generations. Social media has got the potential to take your product to a large set of audience. Interacting with them on social media platforms can establish strong bond between the brand and the customers.
6.Automate Chatbot
The chatbot is the first point of contact and it’s the make-or-break point for the customer experience. Ensure you have automated the bot with all the probable questions related to the products. Friendly bots make it easy to converse with customers and understand their requirements in a short time.
7.Flexible Delivery
One of the main reasons for customers to drop off in the buying journey after selecting the product is because of the delivery options. Everyone loves to get the product delivered to them as soon as possible from the time of purchase. Flexible delivery could reduce cart abandonment and increase your sales. When you deliver to a new location ensure you promote that as your USP in that region.
8.Official Blog
Maintain an official blog with the latest product and marketplace-related content on it. Blog helps you provide in-depth information about your innovation or product to the customer. Especially when you are into selling B2B products the blog could outright steal your competitor's product.
Conclusion
The e-commerce market is expected to grow by $85885.22 mn during 2023-2027 around the globe, according to Global Metaverse report . These digital strategies help you to increase your conversions and boost your sales.
